Raising money through the traditional financial services market is an expensive and time-consuming process. Understanding the nuances of fund raising; venture capital term sheet; venture creation/development; venture investing; venture philanthropy; entrepreneurial finance and other in-depth financial concepts takes you away from your core competencies. It is not your job to learn the world of the financier, and this is what getting financing from traditional avenues requires.
Capital Raising Through Trade Shows
A viable alternative for raising capital is to take control of the process through conferences and trade shows. Here, you control your exposure, you target your prospects more precisely, and you can get results more quickly. Moreover, you save money showcasing your products and services to a scaled audience, giving you more room to invest in the authenticity of your presentation rather than appealing to the biases and whims of a single investor.
The top financial services companies are already one step ahead of you. They know that the best businesses are coming through the virtual and online worlds, and they are seeking out entrepreneurs who understand this business path for face-to-face talks. What better way to meet the investors who are driving forward-thinking commerce than in an environment that is comfortable for you, with plenty of time to talk and get to know one another on a personal level?
Meeting the Financiers Who Are Already on Your Side
You do not need the machine of Wall Street in order to successfully fund your ideas; you can find accredited investors through conferences and private placements. Seek out alternative methods of funding your endeavors through forward-thinking investor groups, and you are sure to find an entirely new path to do business. Your events can then be based around a community of like-minded thinkers – the people who are already on the same page as you and looking to invest in the next big thing.