Discount Brokerage Disruption: Threats & Opportunities for Retail Financial Service Firms

An all-out price war has hit the brokerage industry as Interactive Brokers, Charles Schwab, TD Ameritrade, and most recently E-Trade have all announced this week they will drop commission fees on online U.S. stock, ETF and options trades.

With tough competition from upstarts like Robinhood and Acorns, brokerage firms are scrambling to look at their business models and see what they are going to do in order to differentiate themselves in this new competitive landscape.

What Does this Mean for Discount Brokers & Asset Managers?

The last time the financial service industry faced this type of disruption was in the 1980's during the rise of online investment and trading services. But now, the industry faces a new type of disruption, the power of the customer. Now more than ever, firms will need to focus on creating value for customers beyond competing aggressively on price.

In a different world, one perhaps not dominated by the internet, mobile apps, and instant gratification, a "wait and see" strategy or "ride out the storm" mentality may have been sufficient to ensure long term survival. This is no longer an option for discount brokers and asset managers.

To acquire and retain customers, firms will need to enhance value for clients and differentiate their products and services beyond pricing. What can your firm offer customers that other companies can’t? What unique types of educational tools and advice can you provide to customers? What client experience and service level offerings do you have that stand out from the crowd?

How Can Your Firm Stay in the Game & Take Market Share?

MoneyShow is here to help you engage with your most important clients/prospects and acquire new brokerage accounts in 2020. In 2019, MoneyShow events have attracted more than 30,000+ face-to-face attendees who have an average of 2-3 brokerage accounts with different firms.

With conferences held annually in the most affluent and exciting destination cities across North America: Orlando, New York, Las Vegas, Seattle, Chicago, San Francisco, Toronto, Philadelphia, Vancouver, and Dallas; each event provides advertisers with a highly qualified platform to reach their target investor and trader audience.

But MoneyShow's events are more than just a way to interact with high-net-worth investors and active traders one-on-one in an intimate way. At the core, these events are built from the ground up to be the perfect medium to help market your business, educate customers, strengthen existing relationships and generate hyper-targeted leads with one of the most desirable and highly sought-after demographics in financial services.

Whether you’re a first time sponsor or you know us well, we're happy to help you find the right strategy that meets your event marketing needs. Fill your sales pipeline with qualified investor and trader leads before your competitors get them first!

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