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Marketing: Face-to-Face vs. Online

Online marketing sure is sexy. The temptation of reaching all those potential customers around the world without the need to leave your bedroom has inspired many companies to spend thousands upon thousands of dollars on digital marketing. The business world is just becoming attuned to the fact that nothing works in excess, including digital marketing; the only way to properly access leads is through a hybrid strategy. Face-to-face marketing should never lose its hold as the most important aspect of your campaign.…